The "Green" market is an ever evolving rapidly moving target. While there are some solid markets in this sphere the need to position your companies product or service can be complex. Green Gateway can help small to large companies position themselves to take advantage of their existing frameworks and be competitive within their market sector.

By conducting a green needs assessment Green Gateway can analyze your current strengths and weaknesses and provide a marketing road map to help your company navigate the green landscape.

Marketing Situation Analysis

• Defines the business in specific, understandable and meaningful terms
• Assesses your current green state as a company or organization
• Offers an objective review of an organization’s current methods for communication with prospects and clients
• Assesses its operating position relative to key competitors
• Provides analysis of how the organization tracks and budgets for revenue, expenses and cash flow

Developing Goals, Objectives, Strategies and Tactics

Upon completion of the Marketing Situation Analysis, together we will explore and target both short and long term goals.  Specific objectives, strategies and tactics to achieve these goals will be discussed as part of this process and incorporated in the overall Strategic Sales and Marketing Plan.

Strategic Management Action Plan

The “MAP” is the end deliverable of our work. It is the plan for the progression of business development from its current level of operation to the accomplishment of its newly defined goals and plans.  Included in the MAP are:

• Clearly set Goals, Objectives, Strategies & Tactics
• A Green Action Plan
• Responsibilities for specific action items
• Budget amounts for each action item
• Time Line for completion of each action item

Green Mentor Program

Being successful in Greening out your business or organization and implementing your sales and marketing plan involves three essential components:

• Having a strategic plan
• Being regimented in your approach
• Execution of that plan  

The Green Gateway will establish and create the foundation to successfully manage the future greening of your business and generate prospects in these new markets.  Next, Sales Training and Coaching will provide the skills, the process, and the regiment for managing the sales cycle and converting those prospects into revenue-producing customers.

Implementation of the MAP

Green Gateway provides management oversight of the execution of the MAP.  This would include:

• Running weekly Sales and Marketing meetings
• Coordinating with outside marketing and advertising vendors
• Pre-sales coaching for sales calls
• Accompanying personnel on sales calls